Social Media Marketing Course to Boost your Small Business with AI

• May 8, 2024
• Andrew

Course Name

Social Media Marketing Course to Boost your Small Business with AI

Training Provider

The Marketing Robin

Target Group / Theme

Employees including executives, leaders, ICT students of SMEs and ICT organisations as part of the workforce

Course dates

3, 10, 17, 24, 31st July 2024

Sessions

5

Delivery Method

Online

Course Description

Goal:
Provide small business owners with a comprehensive understanding of social media marketing tools, strategies & tactics, and help them develop effective marketing plans with the help of ChatGPT.
Contents:
1. Introduction to Social Media Marketing and AI:
1.1 Overview of social media marketing principles and the role of AI in enhancing marketing strategies.
1.2 Understanding the benefits of AI-driven tools for content planning, creation, distribution, and analysis.
2. Best Practices in Content Planning and Creation:
2.1 Strategies for developing an effective content plan aligned with business goals and audience preferences.
2.2 Leveraging AI-driven tools for generating content ideas, creating visually appealing assets, and writing engaging copy.
3. Implementing Marketing Strategies:
3.1 Techniques for deploying social media marketing campaigns across various platforms to reach target audiences.
3.2 Using AI-powered tools for audience targeting, ad placement, and campaign optimisation to maximise results.
3.3 Understanding key social media metrics and AI-driven analytics tools for tracking campaign performance and measuring ROI.
4. Branding:
4.2 Enhancing brand presence and reputation through consistent messaging, visual branding, and audience engagement strategies.
Results:
They will be equipped with practical skills to plan, create, implement, and analyse social media marketing campaigns effectively with the help of AI.

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